2004 Idrotec
The work started due to the mere request of the company to differentiate the new product range that should be produced with an innovative technology implying huge investments due to the respective wide range and dimensions.
Something needed to be done to differentiate the new product from the old one and from competitors, but nothing was to be done without thinking that anything designed for pure aesthetics could affect the credibility of a very technical product.
The result was a simple expressive path of lines that refers to the real solidity of the pieces; its new shape became more interesting and rich, the product looks stronger and the lines themselves help a better connection to the wall when installed.
The product has even won a design award.
Something needed to be done to differentiate the new product from the old one and from competitors, but nothing was to be done without thinking that anything designed for pure aesthetics could affect the credibility of a very technical product.
The result was a simple expressive path of lines that refers to the real solidity of the pieces; its new shape became more interesting and rich, the product looks stronger and the lines themselves help a better connection to the wall when installed.
The product has even won a design award.
