2009 Sirio

It is the most popular land phone on the Italian market.
It is produced in millions of pieces and is usually distributed by Telecom Italia both in home and office environment.
Its design must satisfy the professional need for a first practical use in any conditions even in dirty places and should be easy, light and comfortable for elderly people.
For that reason it should be easy to use, easy to clean, easy to carry and hold.
It should be strong and light, its design language should speak about the modernity of the company but should be the clear icon of ‘the telephone’.
The colors used refer to the previous generation, the shape is friendly, new but not shocking, the details should talk about technology.
The keyboard was designed to be easily produced and as reliable as possible, but we even succeeded in introducing an innovative kind of floating soft key in a blue transparent insert.