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The product even if apparently very simple is the result of the cooperation of important companies in telecommunication area:
Promelit as the brief creator, Lg Korea as the technological supplier, Maxon Philippine as the producer and Telecom Italia as the distributor.
It is a very low cost product designed and optimized for mass production keeping the highest quality level allowed by actual technology.
Its technical specification supplies the basic needed functions of a modern phone keeping the best ratio price/performance.
The user of this product is the one who doesn’t need over technology and function but quality basic functions. The user interface follows the same aim making the product ideal for simple or elderly people.
The styling is a combination of friendly biomorphic shapes and sharp edges making it a well characterized product easy recognizable in a ‘me too’ market.
The simple and clean lines, the proper ergonomy due to well dimensioned [...]
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